Archive

Posts Tagged ‘Disney’

Disney World’s RFID Tracking Bracelets Are A Slippery Slope, Warns Privacy Advocate

January 10, 2013 Comments off

ibtimes.com

Image: http://disneyparks.disney.go.com

Disney wants to show you a whole new world, but not everyone is feeling the love.

On Monday, the Walt Disney Company (NYSE:DIS) announced an ambitious plan to transform the visitor experience at its Disney World Resort near Orlando, Fla. The MyMagic+ program, which will roll out this spring, combines an interactive website and mobile app with an all-purpose electronic bracelet that acts as a guest’s room key, theme-park ticket and payment account all rolled into one. The bracelets, dubbed MagicBands, will also track which rides visitors use, which characters they interact with, where they go and what they buy within the park.

The bracelets monitor behavior with radio-frequency identification technology, or RFID, a wireless tracking system that transfers data from tiny tags attached to objects. RFID has long been used to track product inventory in various industries, but it has become increasingly invasive over the last decade, with tags being implanted in I.D. badges, transit cards and even passports.

In a blog post, Tom Staggs, chairman of Disney Parks and Resorts, stated that Read more…